Do You Collaborate With Your Customers to Create Brand Synergy?

_{Submitted by:  Gill Bowmaker}

Perception defines our realities.  Every touch point reflects your Customer Experience Strategy as the Customers journey plays out in how they experience your brand, the perceived value and ultimately success.  It is all in the detail.  Brand synergy is about creating and adopting a common vision. It is about self (brand) reflection and how you want your Customers, Staff, Suppliers and Community to see you. 

Synergy originates from a Greek word that means “working together.” Having synergy in your brand illustrates an understanding and control of all the many moving parts in your Customer Experience Journey.   Your Customer Experience Strategy lays the foundation that your brand fulfils.  It creates the road map and guide for your team to deliver It’s inherent promise.  It maintains a positive public image.  It creates an engaging customer experience at every touch point.

Creating a brand is entirely different to starting a business. It is about the Culture - your DNA that engages on an emotive level with your customers.  It draws a line in the sand that says "This is who we are".  It creates a reason an emotive connective between the brand being motivated to live up to it's promise, maintain a positive public image, creating passion for the seamless Customer Experience linked to the needs of the business - To thrive. 

Your customers are ultimately the people that Experience your business and it's brand culture.  Don't assume to know what they want.  What their pain points are, as ultimately you are in business to design solutions made for them, delivered to them in a way that they choose.  Customers will define your success as measured on your bottom line.    

So again we ask - "Do you collaborate with your customers to create brand synergy?  It might be work it.